Registering One’s Children as Citizens of Israel

What should Israelis living outside the country do about registering their children with the Israeli Population Registry as citizens? The question raises a host of moral, political, legal, financial and practical questions. I’m a citizen from way back (1979),...
What Is Word Of Mouth Marketing In 2021

What Is Word Of Mouth Marketing In 2021

Based on decades of experience, the most successful and seasoned marketers will tell you that Word Mouth Marketing (WOM) is the most powerful form of advertising — period. What is WOM?    The concept is simple. WOM happens when a friend or family member...