If your aim is to reach consumers who buy, you need to first eliminate those who won’t. Not many businesses realize that their greatest critic is the one who buys from them. Marketing isn’t just about sales and using persuasion to close an ideal buyer. Maximizing on time and energy is done when you only invest into those with spending in mind. Here’s a better look at targeting and how it’s done.


What is Targeting?

Targeting—being an industry term in marketing—is how professionals isolate your most likely buyer from a crowd. Some business owners create product ideas on the sole merit of what feels right. Targeting, instead, is about confirming that there’s a consumer to sell to first. Working to first confirm that business ideas have buyers is what establishes the marketability of something. Targeting keeps you from wasting time on leads who, from the start, weren’t buyers.


Why is My Target Audience Important?

Target audiences give you the consumer profile that your marketing strategies rely on. The way a basketballer trains their body differs from a golfer, so motivating each requires different ideas. Strategizing what to say prior to saying it can’t be done if you’re speaking to a stranger. Consumer profiles identify who your leads are and how they communicate. Target audiences are important because only a specific person or circumstance makes your product relevant. Identify them.


How Do I Target My Audience

The easiest way to start targeting is by eliminating who isn’t going to buy. You will then begin seeing how unique the leads engaged with your brand are. It’s true; surveys often come after a purchase, but honest responses from questionnaires always results in a clearer understanding of your buyers. The consumer profiles that you research might even seem concrete, but with more study, you’ll eventually find personas who can be persuaded into your ideal customer.

If you don’t first identify “the who” regarding your average buyer, speaking to them in public will be difficult. You’re not only up against experienced brands that know their audiences. Your message is inherently, critically judged after reaching an entire market. Ensuring that you’re judged as “the” solution for a specific persona is the goal. That way, only relevant buyers make good use of your time.